Very stylish app with great designs
throughout the app

With such a wide reaching customer base across the UK and Ireland, annual sales in excess of £1.3bn and a history that dates back 160 years of retailing within the UK, expectations for House of Fraser's first transactional mobile application were certainly high. From the outset we established a very clear and effective working relationship. Driven by mutual dedication to the project, we were determined to exceed customer's expectations with the launch of a really imaginative and relevant shopping experience that adds value to the store experience, enhances engagement with the brand, and functions as a fulfilling shopping channel in its own right.

Designed and developed following plenty of collaborative work, the iPhone app integrates innovative best practice mobile technologies - translated and tailored for House of Fraser's aims - alongside in-depth understanding of the customer, to deliver a user experience that is intuitive and compelling.

Various features and built in tools heighten the shopping convenience for House of Fraser customers. The barcode scanner enables customers to check online availability and read product reviews when in store, while the stock locator encourages users to check the availability of product - selected online - in local stores.

Connected to the highly successful House of Fraser Recognition reward programme, customers can carry out many account functions using the mobile app. A really useful function, the app's integration with the reward programme has proved extremely popular among customers so far.

Showcasing the high quality premium branded product range and extending House of Fraser's reach, the app encourages customers to share product among their own contacts - whether via social networks, email, or using the mobile device's address book - in the form of Wish Lists, while raising awareness of the retailer through Facebook check-in functionality.

By regular push notifications and news updates across the app, House Of Fraser have created and maintained communication that is truly personal each individual customer. It has helped to build and nurture the relationship and has added value to their own personal shopping journey while using the mobile channel.