Successfull version of the
well loved printed catalogue
We sought to strengthen customer engagement by developing an interactive and easily accessible m-commerce solution featuring the familiar printed catalogue format delivering figleaves.com to customers' iPads exactly as they know it, while offering an uniquely sociable iPad shopping experience on account of the personalisation features and social media integration.
Incentivising customers was key to achieving the objectives of increasing brand engagement, customer satisfaction and attracting new customers to actively use the figleaves.com iPad app and make purchases.
We developed a number of initiatives and features to provide an intuitive user experience and exclusive iPad app user benefits. Individual freedom and the very social nature of offline shopping is enhanced by encouraging users to browse and view the latest brand videos, read customer reviews and share products with friends via social media channels prior to purchase, while benefits including push notifications of iPad only exclusive offers and a sophisticated personalised and interactive advanced simulation of catalogue shopping enticed users to complete their transactions via the iPad.Highlights
The resulting iPad app replicates the highly successful printed catalogue and online figleaves.com service with regard to product range, navigation and ease of use, while offering a sophisticated and responsive shopping experience which is increasingly demanded by consumers in today's market who are seeking to shop wherever, whenever and however it might be convenient for them.