Catalogue with ideas for
decorating the house
A lifestyle brand with a proud British heritage that dates back over 60 years, Laura Ashley has built a reputation within the UK and globally for offering home furnishings and women's fashion collections that resonate high quality and style. Showcasing classic and contemporary design across a wide range of product, Laura Ashley is dedicated to adding beautiful design into the homes and wardrobes of its dedicated customers. Taking great pride in its iconic brand status, Laura Ashley expanded into mobile retail with the very definite aim of retaining the values and service qualities associated with the brand. Our teams worked very effectively to drive forward and explore how mobile devices might be integrated into its retail strategy to enhance shopping with the brand, whether in terms of experiential satisfaction or convenience.
It's been fabulous to work with a brand that has such firm and long-standing roots, not only in the retail industry, but within British society. We've worked together to deliver mobile apps that showcase the entire product range - from intricate fashion accessories and detailed soft furnishings to childrenswear in the highest quality fabric and elaborate wallpaper designs - to the best of mobile technologies' current capabilities. We're very proud of the creative visual design and functionality of Laura Ashley's apps and continue to support the retailer as it evolves across multiple channels.Highlights
A perfect device to showcase the design and quality of Laura Ashley product, the iPad app creates an intuitive and engaging experience tailored to each customer. Conscious of the wealth of product and product information to be included, we designed the app with a view to offering a helping hand in the customer journey from looking for inspiration and browsing to making that important final decision and purchase.
Whether customers wish to be kept up to date with the latest fashion trends, browse suggested looks for the seasons, or purchase everything to decorate a beautiful home, the Laura Ashley mobile apps facilitates an easy to navigate and interactive experience that seamlessly connects customers to Laura Ashley -the brand, Laura Ashley -the store network, and Laura Ashley -the mobile destination shop, while on the move.