Over 1,000,000 users
in 68 countries

A fashion brand well loved throughout the UK and internationally, River Island was determined to immerse iPhone and iPad users into a shopping experience identifiable exclusively as River Island. With an energy that matches its enthusiasm for fun fashion, our teams have worked together to deliver what we believe to be a compelling realisation of River Island - the brand, the product, the message. With a forward looking vision that really embraces the fantastic opportunities presented by new technologies and changing consumer behaviour, River Island strives to bring new and original fashion to its customers and engage with them in innovative ways.

Partnering the fashion retailer in the mobile retail arm of its strategy, we've worked hard to offer an easy to navigate journey and to encapsulate their brand as the perfect destination for everything fashion savvy shoppers need to create head to toe outfits for themselves, their family, and friends. Capable of customising their experience according to style, trends, size and taste - and create Wish Lists of favourite items - River Island's iPhone and iPad apps are fully integrated with store locator functionality, and social media communication to enhance the social nature of the shopping experience. We know that River Island customer service is infamously attentive, and so we worked to ensure the retailer's presence on the mobile platform resonated this quality. Our team built in a direct channel of communication to the app, offering customers the opportunity to receive River Island news, events and exclusive offers, while the dynamic 'Message Inbox', and intuitive key management 'My Account' features strengthen customer relations and enable customers to monitor their order and account activity.