Mothercare came to us in 2012 with a vision of engaging their customers in a new way and making their service and offerings more convenient and accessible to mothers around the world. Working together, we were able to help Mothercare’s vision come to life with an award-winning, unique mobile offering.
Mothercare wanted to offer customers not only the full Mothercare shopping experience but also provide give parents and expecting parents reasons to come back to the app every day. With this in mind, NN4M worked closely with the retailer to develop pioneering new iPhone, Android, iPad and Kindle apps. Part of what makes the Mothercare apps so special is the range of award-winning added value features that help parents and parents-to-be. In the iPhone, Android and Kindle apps, these features are displayed as part of a ‘features wheel’, which contains: