We first partnered with River Island in 2010 with the objective of immersing iPhone, iPad and Android users into a shopping experience identifiable exclusively as River Island. With an energy that matches River Island’s enthusiasm for fun fashion, our teams have worked together to deliver what we believe to be a compelling realisation of the retailer – the brand, the product and the message.

Partnering with the fashion retailer in the mobile retail arm of its strategy, we’ve worked hard to offer an easy-to-navigate journey. Our goal is to encapsulate their brand as the perfect destination for everything fashion-savvy shoppers need to create head-to-toe outfits for themselves, their family, and friends.

Capable of customising their experience according to style, trends, size and taste – and create Wish Lists of favourite items – River Island’s iPhone, Android, iPad, Blackberry and Kindle apps are fully integrated with store locator functionality and social media communication to enhance the social nature of the shopping experience. You can also check stock in your local store before you go to avoid disappointment. We know that River Island customer service is highly attentive, so we made sure this was clear throughout the app. Our team built in a direct channel of communication to the app, offering customers the opportunity to receive River Island news, events and exclusive offers, while the dynamic ‘Message Inbox’, and ‘My Account’ features strengthen customer relations and enable customers to monitor their order and account activity.

The retailer also sends out targeted push messages via the app with exclusive offers, sales and news that generate a huge response from its user base.