Predicted to be the UK’s biggest-ever online spending day, consumers are ready to snap up Black Friday’s 2015 discounts.

This year has seen retailers moving away from a single flash day sale with many extending their promotions to spread demand and ease pressure over a longer period of time.

Retailers who are offering early Black Friday discounts, are already experiencing up to a 100% increase in revenue compared to previous years.  The appetite for great deals is strong and the decision of retailers who are offering early discounts seems to be paying off.

It will be interesting to see if this year’s offers being spread across the week will lead to a different pattern in consumer spending when compared to what has been seen over the past two years.