In a word, very. Mobile is no longer an optional add-on, it’s compulsory. From the customer’s perspective, e-and m-commerce and brick-and-mortar stores are no longer isolated – they’re hyper connected. Mobile is now essential at every level of the shopping experience, in and out of the store.
August 2014 marked the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Now there’s no disputing it: mobile is now the default way that people shop online.
As this “new normal” takes root, retailers need to change dramatically to remain relevant. An investment in a retailer’s mobile presence has the potential to improve store traffic, conversion, order size and customer loyalty. Mobile offers an incredible opportunity – one that not all retailers are taking advantage of.
We’ve gathered some facts that demonstrate the importance of mobile for retail:
