A brand with global presence and strong British roots, Karen Millen moved into the mobile retail market when it was still in its infancy in 2009. Forward-thinking and relentlessly committed to expanding their multi-channel product offering, the team is enthusiastic and open to discussion on ways to innovate and enhance their customers’ experiences.
Working towards creating an iPhone app that adds value to the customer experience, we recognised that one of the most important benefits of mobile retail is the ability to make the shopping process convenient and intuitive, without compromising on shopping experience or a customer’s engagement with the retailer. Fully transactional with an integrated check out process capable of handling multiple currencies, the iPhone app encourages the user to multi task, browse, share with friends across social media networks, check out the latest trends and purchase with ease using their mobile device.
Dedicated to dressing confident, glamorous women in polished, fun and feminine clothes, attention to detail is key to Karen Millen. Integrated pinch and zoom functions enable close viewing of the fabrics and detailing, while notifications sharing offers, style updates and latest trends ensures customers feel valued.