It has been another record breaking year for retailers, with consumer spending increasing 20% across the entire Black Friday week. The appetite for great deals is stronger than ever and the decision of retailers to start their promotions as early as the Monday before Black Friday paid off.
Unlike the busy Cyber Monday experienced in 2014, this year did not reach the same hype with many retailers ending their promotions on Sunday. Despite this, revenue for the Black Friday weekend (Friday through to Monday) increased 25% on the previous year.
Mobile app revenue increase on Black Friday outstripped website growth by 4 times. App revenue was up 75% while Adobe reported online sales to have increased by 18%. These figures support the predictions of mobile commerce changing shopping behaviour by playing an increasingly significant role in consumer spending. This trend is likely to continue throughout the holiday season with shoppers choosing to take advantage of pre-Christmas offers from their mobile devices.
Astoundingly, Black Friday App revenue increased by 65% on iOS devices and a considerable 100% on Android when compared to 2014. This year saw consumer spending significantly higher on Android with Android devices accounting for a quarter of all mobile purchases compared to only 15% last year.