We are delighted to announce that The Body Shop®, in partnership with NN4M, have updated their award-winning iPhone app.

With mobile becoming the channel of choice, especially for the most loyal customers, The Body Shop® have incorporated their new loyalty programme, Love Your Body™ Club (LYBC), into the brand’s fully transactional native app.

Within The Body Shop’s app, Love Your Body™ Club members are now able to accumulate, view and spend their points and digital vouchers, and gain automatic promotions such as free delivery. They can learn about The Body Shop’s charity partners and donate to them, add vouchers to their wallet app and also be notified when they are passing the nearest The Body Shop® store.  There is also a widget which can be added to the phone’s home screen meaning customers can check their Love Your Body™ Club balance and vouchers without opening the app.

The introduction of the Love Your Body™ Club provides a seamless customer experience – with customers able to maximise the programme’s benefits without having to remember cards, numbers or vouchers – that encourages engagement and participation across the mobile channel.

“We’re really excited about incorporating Love Your Body™ Club into our mobile app, the first step towards making it the go-to hub for our loyalty programme” said Adam Plummer, Director of Digital and E-Commerce at The Body Shop®.

“We have worked with NN4M for 4 years and find their retail-focused experience and knowledge allows us to work successfully together. We are always looking to improve our app offering and NN4M consistently delivers an excellent user experience.”

The app update also involved a re-design of the checkout and the integration of PayPal and PayPal Express to create a faster, more streamlined, user-friendly checkout journey.   App functionality was also improved in order to improve the overall app experience for The Body Shop’s customers.  For example, the search functionality was improved to make it easier for customers to find their favourite products and discover what is new.