Abandoned Basket Push encourages 60% of shoppers to return to the app.

On average 87% of app baskets are abandoned and retailers lose £3,893,003 worth of potential revenue each month.


Warehouse wanted a solution that transforms abandoned baskets into sales; regaining potential lost revenue and improving app conversion.


Through NN4M’s innovative More Messaging, Warehouse implemented an automated abandoned basket push message solution, which sends two push messages to a shopper’s device: once 24 hours after they add an item to their basket and leave the app, and again 24 hours from the first push message.

  • Customisable send time period
  • Automated based on shopper behaviour
  • Personalised message text
  • Ability to re-send push message multiple times
  • Ability to add promotion to message text


The push sent 10 days ago :

  • 60% of shoppers returned to the app
  • 10% of those shoppers completed purchase
  • 3.4% conversion rate for shoppers who received an abandoned basket push

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