In 2011, NN4M began working with Saks Fifth Avenue; a luxury American department store, to create and power fully transactional iPhone and iPad apps. The apps are designed to immerse users in the world-renowned luxury experience offered by Saks; irrespective of whether they choose to shop online, via mobile or in-store.
Designed to drive continued expansion of the retailer’s strategic mobile roadmap; the apps serve to generate increased sales and enhance the brand’s connection with existing and new customers by creating a rich realisation of the shopping experience demanded by consumers of high end, luxury products.
Partnering with Saks on its mobile retail strategy was a challenging but highly rewarding project. Working to meet the demands of both Saks’ loyal customer base and the early adopters of mobile and tablet devices alike required the very best in design and user experience. We met this challenge head-on and delivered iPhone and iPad apps that continue to receive high ratings across the board.
Integrating a number of features to Saks’ mobile apps to ensure a highly personalised and luxury experience, NN4M offers a ‘shop by designer’ section to satisfy customers with established affinities with particular designers, the iPad app and customised product searches. Increasing interactivity and user engagement, email and Push notifications communicating brand specific promotions, in store events and exclusive news, are customised according to the individual customer.
With a design reminiscent of high-end fashion glossy magazines, Saks’ mobile apps serve as a destination for personal styling advice, fashion trend news and for shopping the entire Saks Fifth Avenue product range. Users are treated to browsing product displayed in multiple catalogues and ‘look books’ including September Fashion, Luxe Jewellery, and Men’s Contemporary. Customers are able to “shop the look” directly from the page, view further images of all featured products, read product reviews and ultimately follow a direct journey to purchase one item, an outfit, or the entire ‘look’ of multiple products displayed.