Retailers are already decking the halls with glistening discounts as we gear up to Black Friday 2016.

So what effect do we expect this year’s Black Friday to have on mobile app sales?

It is going to be bigger than ever! No really, I know you’ve heard this every year but hungry shoppers have an even bigger appetite for discount.  This is clear from the shopping patterns of consumers who are spending with retailers that have started their discounts early. Today, as I write this, mobile apps sales for those retailers who have started discounting is already up to 400% higher their daily average. That’s 300% up on retailers who were discounting on these days last year!

That’s not all. On the run up to Black Friday you would expect there to be a lull on spending as shoppers wait for lower prices. However, our statistics show that mobile app spending for November is up to 30% higher than the whole year; showing that consumers are more engaged with mobile apps than they are at any other time of the year.

With many discounts starting early, you would also expect sales to have slowed down by Cyber Monday. Yet our predictions are suggesting that mobile app sales will be 300% higher than the daily average for some retailers.

What does this all mean? Well it suggests the Black Friday isn’t slowing down, at least not this year. Consumers are more eager to spend and mobile apps are playing an increasingly important part in the shopping journey.