We are delighted to announce that NN4M has been nominated for a BT Retail Week Tech & Ecomm Award in recognition of its mobile apps created for Mothercare. Mothercare and NN4M are shortlisted in the Best Use of Mobile category, alongside prestigious competition such as ASOS.com, Shop Direct, Tesco and Waitrose. The full shortlist is available here. The winner will be announced on the 10th of June at the Hilton Hotel in London.

The BT Retail Week Tech & Ecomm awards are a celebration of the best technology projects, the cleverest digital ideas, and the most successful technology and digital teams who are at the forefront of the fast-changing retail industry. The event brings out the top talent from ecommerce teams throughout the world of retail and we’re incredibly honoured to have been shortlisted among the ever-growing list of applicants.

Mothercare’s mobile apps have been hugely successful among consumers and have been recognised with multiple awards. Alongside the full Mothercare shopping experience, the retailer’s apps provide a number of engaging extra features to give parents and expecting parents reasons to come back to the app every day. These include a baby name tool, kick and contraction timers, pregnancy week-by-week guide, to do lists, Mothercare TV, baby tunes and the ability for users to personalise their home screens with pictures of their little ones.

NN4M is the largest provider of world-class transactional retail apps in the UK. We work with some of the largest and most successful brands in the UK and the US, including Saks Fifth Avenue, River Island, Debenhams, and Mothercare, transforming the way people shop one app at a time. Our apps have generated more than £1 billion for our customers, and we’re not stopping there.