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The Huge Hop in Easter 2016 App Sales
Easter arrived early this year but consumers were still eager to celebrate their favourite candy holiday with a huge hop in app sales. When compared

Apple’s Cheaper iPhone SE Does Not Necessarily Mean Lower App Revenue
Yes! We love the larger iPhones but as we have heartbreakingly realised there are some disadvantages to their size. You can’t fit them into tiny,

Mobile First: How to Win Eternal Loyalty
Loyalty programs have been around for some time and with good reason – they can be hugely successful. With mobile increasingly becoming the channel of

The Body Shop Incorporates Their Loyalty Programme into Their iPhone App
We are delighted to announce that The Body Shop®, in partnership with NN4M, have updated their award-winning iPhone app. With mobile becoming the channel of

1 in 3 Customers Disappointed by Click & Collect Experience
Customer demand for click and collect services has been rapidly increasing in the last few years, with 41% of shoppers using it over the Christmas

What You Think You Know About Android Customers is Probably Wrong
For several years there has been an assumption across the industry that customers with Android devices are younger and less affluent than those with iPhones,

Black Friday App Revenue Was Up 700%, But What Does it Really Mean?
Black Friday App Revenue Was Up 700% On an Average Friday – But What Does it Really Mean? Now the dust has settled on Black

Record Breaking Revenue and Sales: Black Friday 2015 Statistics Are In!
It has been another record breaking year for retailers, with consumer spending increasing 20% across the entire Black Friday week. The appetite for great deals

Gearing up to Black Friday
Predicted to be the UK’s biggest-ever online spending day, consumers are ready to snap up Black Friday’s 2015 discounts. This year has seen retailers moving